Each era of cannabis innovation has a turning point. Cannabis cannabinoids were the first, after which concentrates followed, and today Terpenes have become the focus. These compounds are aromatic and create the distinctive scent of cannabis. Cannabis Terpenes derived from cannabis, among others, have emerged as the most sought after ingredient for the market. Not only because of their flavor however, but also for the authenticity they give to the products.
Why Cannabis-Derived terpenes are Changing Expectations
Brands have been using botanical blends for decades to simulate cannabis strains. A mixture of lavender, citrus, or pine could approximate the appearance of a cannabis strain however, they could never match what is inside the plant. Terpenes that are derived from cannabis have established the benchmark for terpenes. Derived directly from cannabis and hemp plants, they deliver the full spectrum of aromas that reflect the flower that is alive.
Image credit: massterpenes.com
Customers notice the difference. The terpenes they are tasting don’t taste as artificial blueberry or lemon candy, but rather deliver the earthy, resinous, and sharp notes that cannabis enthusiasts immediately recognize. A growing number of brands are shifting to Cannabis Terpenes that are derived from cannabis to replace synthetic alternatives because of their authenticity.
The rise of Live Resin Terpenes
Live resin terpenes is among of the most innovative advancements. Contrary to the traditional method, that begin with cured plant material, and then flash freeze it, live resin extraction begins with fresh, flash-frozen cannabis. This prevents the loss of volatile compounds that typically happen during drying.
It is because of this process that creates a profile of terpenes that is alive and vibrant, makes you feel like you are inhaling a fresh-picked plant. It means that manufacturers can create products that have the highest taste and smell. Cannabis lovers can enjoy it in the purest form, which even seasoned smokers can appreciate.
Live Terpenes The Cold-Cure Revolution
Beyond live resin, the evolution of live terpenes using cold-cure extraction has opened up new ways. Cold curing preserves delicate aroma molecules by reducing the heat generated during the process. Cold curing produces terpenes with an “louder”, more expressive flavor, and adds the flavor to food items, concentrates and vapes.
The brands are increasingly putting “cold cured live terpenes on their labels. It’s not a basic marketing strategy, but a way to demonstrate their commitment to authenticity and quality.
Cannabis Derived Terpenes for Every Market
Not all producers need the most expensive, loudest series. This is the reason there are now alternatives to choose from both Cannabis Derived Terpenes series (CDTs) and Hemp Derived Terpenes HDTs. CDTs, which are often in comparison to pure resin are the top-tier products as well as HDTs offer an entry level product for smaller companies and those looking to switch from botanical Terpenes to synthetic.
This versatility means that there’s something for everyone–from boutique craft extractors to large-scale manufacturers aiming to be able to reach a broad audience. It’s a sign that there’s been a change in the market for terpenes and a sign that authenticity of the highest quality isn’t just limited to products that are expensive nowadays.
Terpene The authenticity of the product is crucial.
It’s not only about taste, but also about trust. Consumers are more educated than ever before, researching and reading labels prior to buying. Terpenes that are cannabis-derived are a dependable ingredient in many products because they represent the real essence of cannabis and aren’t an imitation.
In an industry trying to get over confusion and stigma in the industry, authenticity is a key ingredient to build trust. Whether it’s live resin terpenes capturing freshness or live terpenes showcasing delicate nuances, these ingredients are helping brands stand out while aligning with consumer demand for transparency.
Final Thoughts
Cannabis is more than just cannabinoids. It’s about the experience. The scent that fills the air, the taste that remains, and subtle notes that make each strain distinctive. By embracing Cannabis-derived terpenes, producers are stepping beyond imitation and into the future that is characterized by authenticity.
Markets are proving that quality of terpenes can be improved as quickly as consumers have their expectations. With cannabis-derived terpenes on to be purchased across different levels, every brand now has the chance to raise the quality of their offerings and every customer is able to taste cannabis in the way it was intended to be experienced.